Now you have a website. Congratulations. It’s the start of your way to success on the Internet Marketing industry.

Did you know that 99.998% of businesses on the web failed because they fail to attract customer or even visitors to the site? It’s actually more costly to advertise on the Internet than of the Print or Terrestrial Mediums. With over card sales hitting over $7.9 Trillion last year, it is a wonder that everyone wants to cash in on the market share.

OK, let’s not get too picky and say your web shop is already up and running. Now you have to drive that traffic into the core of your success: SALES!

There are many ways to drive sales to your site. Mainly it’s the method used to drive that sale. Some used bad karma like spamming or email marketing which are either outsourced or bought from non-approved sources. Others use Affiliate Programs like Commission Junction or Trade Doubler for European target. However, this is very costly. From my own experience, to set one up cost at least $5000 in setup fees plus some other deposits which could cost over $10,000. On top of that, gateway interfaces like affiliate sales and tracking systems cost another bomb.Despite that, affiliates will surely participate in Cost Per Click (CPC) advertising system, so you might as well remove the middle person.

One can start a campaign on Google Adsense for as low as $100. You start off by getting a catchy title for your advertisement,description of the advert, and your URL. You have to insert the relevant keywords of your product or geographical location demographic, regional or ethnic targeting, by income or even setting negative searches (means don’t show if the keyword matches certain settings) and the amount you willing to pay for that click. Mostly,some place a big bid
so that they can get the highest placement upon a mention of a product,keyword,service or by search engine modules.You will get charged just a unit higher than the competitor anyway.

However, that in itself can drag your budget far out, which in mathematical terms, if you have a budget of $100 and you bid $1 per click and the highest competitor paid $0.72 for their bid, you pay $0.73 per click, which gives you approximately 140 clicks. But will that 140 clicks convert to sales? Maybe.If you placed a bid of 5 cents a click and while you get low ranking, you get higher clicks to your site, 2000 clicks! The odds of getting clicks to become sales is the issue.

The topic at hand is how to grow a small business website. I came across a new platform called ADUCTIONS (www.aductions.com) which offers SELF SERVICE pick and choose application system that enable the advertiser to choose who they want to advertise with, either by means of number of clicks,days,impressions or unique visitors. Here,as the website business owner, you get to choose who who affiliate your business with. If the publisher or blogger has a cooking theme like Cooking up a Storm with Kak Mar (www.marlindaradzi.com) with travel and family oriented topics, Martha Steward placed her advertisements for her latest food site alongside with Oprah Winfrey’s latest cooking cook or by Lonely Planet instead of getting Computer related advertising placements on the site. That is what Aductions is about. One can fill an inventory of clicks as low as 5 cents per click for returning or loyal bloggers and their readers to $7 for a small placement in TechCrunch Asia blogger LiewCF which drew million readers a day.

But it all depends on how your budget and mix-and-match skills are, as growing a small business website to a big heavily driven mall is not an easy task. Having a Blog and support site makes the company and the people behind it more human with the humane touch.

It is not an easy issue, affiliate, SEO, Click Driven and all sorts of advertising methods used, as it’s more of a personal fit. If you need more help, the techy guys and gals behind the scenes at Aductions can do a personal recommendation for you, just like a sous chef telling the day’s special, which is complimentary.