I pinched this off from Google Site itself.

What is Google Friendly?

I honestly don’t know it yet till I read that above article. Loads of info to digest but What I can wrap it up in a few comments.

What I can understand is that you don’t have to have fanciful site to have yrself bumped to the top.
You see, the robot don’t see things as we see it o­n IE/FF/Opera but o­n LYNX. ie:Text Mode.

The first page is especially important. Knowing how efficient you code yr site is how you write a novel, and that the splash page is what considered the table of contents, ie the Directory.
Nowadays,everyone try to be lazy and use CMS or Content Management System like MAMBO,Drupal,PostNuke and so forth and KEYWORDS ARE ESPECIALLY IMPORTANT.
Take a closer look to the code. Meta Code in the source will tell you what you want to know.

Having a sitemap is also extremely important.

“Web site promotion starts
with a googlefriendly design”

You should know the first rule of search engine optimization: what to put o­n YOUR web site should come before what you do to make it popular… anywhere else. To have a shot at top placement in Google, your web page needs to be ready for it. And that’s something you can o­nly achieve by making it googlefriendly.

Googlefriendly = Design & Usability + Web Site Navigation + Page Content + Keyword Research

These parameters all have major impact o­n how a website is ranked in Google. Before investing into off site search engine marketing, always make sure that your site is googlefriendly.

Make your site known for a couple of million of people instead o­nly clients you gave a business card to.

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why and how