Archive for May, 2008

I understand that many companies have issues with their adversaries and the need to have exclusivity is somewhat needed to ensure that competitor’s ads are not showing, but I was in advertising and it’s nice to see some sort of competition of the sort and as long as they don’t show conflicting ads, I am quite sure it’s good business.

One thing though, NUFFNANG is about to run foul of the Anti-Competition Laws in Singapore by their Glitterati. They started it off to kill Advertlets but now since Advertlets,GrabmyAds and GoKita is dead, they started targetting Aductions, a US BASED Company giving the similar excuse that Aductions have an office in KL. However, given that fact,their terms say, servers in the SEA and by doing so, means even GOOGLE ADSENSE is also out of the question as they already have an office here, along side with Yahoo! Publisher for more than 6 months.

It’s the people crying their heart off because of this small issue, and Nuffnang is becoming too bold , IMHO, by stipulating situations which they are going to run foul of, especially since NUFFNANG.COM is actually subjected to the laws of the EU and the US.

This issue was pointed out to me by BLOGMAS and other Publication Networks whom quoted that even BLOG4U is not allowed. But issn’t BLOG4U US BASED like PayPerPost and the sort? So, in doing so, they MUST NON-EXCLUSIVE anyone using PAYPERPOST,BLOG4U, GOOGLE,ADBRITE and YAHOO as they have servers in SINGAPORE and CYBERJAYA. Heck,BLOG4U is in KOREA for heaven sake.

Dear Azrin,

Here’s the list of advertisers that will compromise your Glitterati status.

The list is
1. Advertlets
2. Gokita
3. Nufflets
4. Grabmyads
5. Aductions
6. Blog2u

My colleague informs me that you had aductions on your site, as such your Glitterati status would be compromised.

Have a nice day1

Regards,
Tan Yee Hou
Nuffnang Sdn Bhd
www.nuffnang.com.my

Doesn’t it feel that the agreement is LOPSIDED to their own benefit and for your information, NUFFNANG charges about RM12 PER CPM (thousand impressions) and pays you RM0.88 for Glitterati and RM0.11 for non-exclusive. So imagine that in itself, and that is a price quoted by not one, but many advertisers across the board. At least some charge US$2.00 for the leaderboard because it’s GOOD BRANDING, and even Liew CF charges USD10 for his buttons on Aductions.

Given the fact that Nuffnang had not received ANY PAYMENT for the TELEKOM and CELCOM media ad runs that was on LAST YEAR OCTOBER,because their paymaster, a media buyer was delaying the funds as much as they can, causes them more grief that it was purported that Tim had his eye injury because he had to scratch it so much thinking of means to raise funds for their contractors (bloggers) compared to the new boy in town (Aductions) whom had a paid up capital of RM100,000 with a financial security of almost US$20,000,000 in their bank account.

What is more, Aductions set up office in Malaysia just to test the market so they can jump into CHINA and ARAB Markets which is happening right now, so if you have an ARAB Lingual page,site,blog.. let them know as you can get better rates. These Arabs pay CASH UPFRONT as opposed to Malaysian Agencies loving to go on 120 day credit terms after the end of the campaign.

I do understand the facts behind Tim’s dilemma, but at the end of the day, some business technique will kill the business and especially Anti-Competition Laws in place now.

Timmy: My Advise…stay away from those Ah-Longs (Banks, Venture Capitalists alike especially). The money you get can roll into FOREX and pay off the bloggers better.